The Ideological Octopus : An Exploration of Television and Its Audience.
Material type:
TextSeries: Publisher: Oxford : Taylor & Francis Group, 2013Copyright date: ©1991Edition: 1st edDescription: 1 online resource (231 pages)Content type: - text
- computer
- online resource
- 9781135042813
- 302.2345
Cover -- The Ideological Octopus -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Acknowledgments -- Preface -- Part 1 -- 1. An Introduction to the TV Audience -- 2. Rethinking Television -- 3. The New Audience Research -- 4. Gathering Evidence -- Part 2 -- 5. Two Empirical Studies -- 6. Behind the News -- 7. The Power of the Popular Television: The Case of Cosby -- 8. Conclusion -- References -- Index.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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