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The Ideological Octopus : An Exploration of Television and Its Audience.

By: Material type: TextSeries: Publisher: Oxford : Taylor & Francis Group, 2013Copyright date: ©1991Edition: 1st edDescription: 1 online resource (231 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781135042813
Subject(s): Genre/Form: DDC classification:
  • 302.2345
Online resources:
Contents:
Cover -- The Ideological Octopus -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Acknowledgments -- Preface -- Part 1 -- 1. An Introduction to the TV Audience -- 2. Rethinking Television -- 3. The New Audience Research -- 4. Gathering Evidence -- Part 2 -- 5. Two Empirical Studies -- 6. Behind the News -- 7. The Power of the Popular Television: The Case of Cosby -- 8. Conclusion -- References -- Index.
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Cover -- The Ideological Octopus -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- Acknowledgments -- Preface -- Part 1 -- 1. An Introduction to the TV Audience -- 2. Rethinking Television -- 3. The New Audience Research -- 4. Gathering Evidence -- Part 2 -- 5. Two Empirical Studies -- 6. Behind the News -- 7. The Power of the Popular Television: The Case of Cosby -- 8. Conclusion -- References -- Index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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