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The fundamentals of interactive design / Michael Salmond, Gavin Ambrose.

By: Contributor(s): Material type: TextLanguage: Series: Publisher: London : AVA Academia, 2013Description: 192 pages illustrations 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9782940411863
  • 2940411867
Subject(s): DDC classification:
  • 744 23
Contents:
Ch 1. Interactive design as a discipline. What is interactive design? ; What does an interactive designer do? ; Interview : Darrell Wilkins, creative director ; The design document ; Using new technology ; Case study : Kaiser Chiefs' website ; Project : Create concepts and storyboards -- ch. 2. Ideas, prototypes and experiences. Where do ideas come from? ; Influences and the creative process ; The medium informs the design ; Emotional attachment to the product ; Designing experiences ; Interview : Lydia Swangren, UX designer ; Case study : Multi-platform delivery ; Project : Engage through interactivity -- ch. 3. The industry process. The pitch ; Interview : David Burrows, design consultant ; Art direction and aesthetic ; Case study : WrestleMania viral campaign ; Project : Create a campaign pitch -- ch. 4. Audience, usability and testing. Design for the audience ; Usability in design : rules and principles ; Usability and content ; Usability and visual communication ; Usability testing ; Interview : Trevor May, mobile designer ; Case study : Glastonbury app ; Project : Create an interactive promotion -- ch. 5. Motion graphics and shareable media. Motion and interactivity ; Augmented reality ; Video and motion graphics ; Interview : Krystal Schultheiss, motion graphics developer ; The video production process ; Viral videos ; Social media ; Interview : Steve Smith, senior developer ; Case study : pq-eyewear website ; Project : Create a campaign for a TV series -- ch. 6. Games. Computer games ; Games as an interactive medium ; Interview : Pete Everett, advergame designer ; Case study : Coca-Cola Open the Games ; Project : Create an advergame.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bok Orkanenbiblioteket 700 744 sal Available 3204014020
Total holds: 0

Includes bibliographical references (pages 188-189) and index.

Ch 1. Interactive design as a discipline. What is interactive design? ; What does an interactive designer do? ; Interview : Darrell Wilkins, creative director ; The design document ; Using new technology ; Case study : Kaiser Chiefs' website ; Project : Create concepts and storyboards -- ch. 2. Ideas, prototypes and experiences. Where do ideas come from? ; Influences and the creative process ; The medium informs the design ; Emotional attachment to the product ; Designing experiences ; Interview : Lydia Swangren, UX designer ; Case study : Multi-platform delivery ; Project : Engage through interactivity -- ch. 3. The industry process. The pitch ; Interview : David Burrows, design consultant ; Art direction and aesthetic ; Case study : WrestleMania viral campaign ; Project : Create a campaign pitch -- ch. 4. Audience, usability and testing. Design for the audience ; Usability in design : rules and principles ; Usability and content ; Usability and visual communication ; Usability testing ; Interview : Trevor May, mobile designer ; Case study : Glastonbury app ; Project : Create an interactive promotion -- ch. 5. Motion graphics and shareable media. Motion and interactivity ; Augmented reality ; Video and motion graphics ; Interview : Krystal Schultheiss, motion graphics developer ; The video production process ; Viral videos ; Social media ; Interview : Steve Smith, senior developer ; Case study : pq-eyewear website ; Project : Create a campaign for a TV series -- ch. 6. Games. Computer games ; Games as an interactive medium ; Interview : Pete Everett, advergame designer ; Case study : Coca-Cola Open the Games ; Project : Create an advergame.